Want to know what your users are thinking? If you're a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible product.

If you are leading a team that is building a new product, then this book is for you. The book is targeted at product managers, functional leads in enterprises, business sponsors venturing into new product offerings, product development teams, and start-up founders.

The Lean UX approach to interaction design is tailor-made for today's web-driven reality. In this insightful book, leading advocate Jeff Gothelf teaches you valuable Lean UX principles, tactics, and techniques from the ground up - how to rapidly experiment with design ideas, validate them with real users, and continually adjust your design based on what you learn. Inspired by L...(展开全部)

Description You're being asked to quantify usability improvements with statistics. But even with a background in statistics, you are hesitant to statistically analyze the data, as you may be unsure about which statistical tests to use and have trouble defending the use of the small test sample sizes associated with usability studies.

The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. Observing the User Experience will help you bridge that gap to understand what your users want and need from your product, and whether they'll be able to use what you've created. Filled with real-world experience and a wealt...(展开全部)

Jeff Patton，在过去二十多年的经历中，Jeff Patton得到一个教训：虽然设计和构建软件的正确方式并不只有只有一种，但错误的更是多得数不胜数。 Jeff有十五年丰富的产品经验，做过网上飞机零件预定和电子病历卡等，主要是帮助客户组织改进工作方式。在很多开发流程都只着眼于交付速度和效率时，Jeff早已经在此基础上同时兼顾交付具有非凡价值并且能获得市场成功的软件产品。早在2000年，Jeff加入一个早期的极限编程团队以来，就一直专注于敏捷方法，尤其专长于把有效用户体验设计和产品管理实践融入扎实的工程实践当中。目前，Jeff的身份是独立顾问、敏捷过程教练、产品设计过程教练和导师。他针对敏捷产品管理各个主题所发表过的文章、随笔和PPT都可以从agileproductdesign.com和Alistair Cockburn的Crystal Clea...(展开全部)

Ash Maurya is the author of the international bestseller "Running Lean: How to Iterate from Plan A to a plan that works" and the creator of the one-page business modeling tool "Lean Canvas". His new book is "Scaling Lean: Master the Key Metrics for Startup Growth". Ash is praised for offering some of the best and most practical advice for entrepreneurs and intrapreneurs all ove...(展开全部)

This book is an accessible introduction to quantitative data analysis, concentrating on the key issues facing those new to research, such as how to decide which statistical procedure is suitable, and how to interpret the subsequent results. Each chapter includes illustrative examples and a set of exercises that allows readers to test their understanding of the topic. The book, ...(展开全部)

保罗•罗杰斯（Paul Rodgers），英国诺桑比亚大学（University of Northumbria）设计学院的教授。 亚历克斯•米尔顿（Alex Milton），英国赫瑞瓦特大学（Heriot-Watt University）纺织与设计学院研究总监。